Meet the Team

Our Story

Weon was founded by five friends from Gothenburg, Sweden, driven by a shared passion for improving the fashion e-commerce experience — for ourselves and for others.

Like most shoppers, whenever we bought clothes in physical stores, we would try on multiple sizes to find the best fit. Even then, we sometimes struggled to decide. In those moments, a sales associate or store manager often provided the final, reassuring advice that helped us make the right choice.

But when shopping online, that support was missing. While e-commerce offered convenience and variety, we often lacked confidence in choosing the right size or style. Over time, we realized we weren’t alone — return rates were high, and conversion rates lagged far behind those of physical stores.

Our goal with Weon is to bridge this gap. We want to bring the experience of a fitting room and the expertise of a sales representative into the digital space. Just like in a physical store, shoppers should be able to explore different sizes and receive the final nudge of confidence before making a purchase. Most importantly, this experience should be inclusive — accessible to everyone, regardless of height, body shape, or ethnicity.

Driven by that mission, Weon came to life.